Micro-Agency Launchpad

🚨 Introducing 🚨

The micro-agency

launchpad

flagship course

Build a lean agency, get access to bigger clients, & free up more time.

Enrollment Is Closed

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Hours
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Hey there, my name's Shane. I created this course because I think that service businesses are the most under-rated, under-valued & misunderstood business models...

When I started my agency back in 2016, I had no idea what I was doing. I didn’t know how to get clients, I didn’t know how to pitch a project, I didn’t know how to manage a team.

Yet somehow, within a matter of 3 months I’d made my entire previous year’s salary. And by the end of my first year I made more money than I ever had before (by a magnitude of 3). Absolutely mind blowing 🤯🤯🤯.  I spent the next 5 years testing, experimenting, learning, and refining. Each year, revenue increased. 

By year 6, here’s what it looked like: 

— Working 1-3 hrs per day 

— Landed my first $100k job 

— Hit upper 6 figures (in profit)

But aside from that, the coolest part was that I actually had the freedom to do what I wanted to do. To design my days the way I wanted. To go on trips. To work on side projects and new businesses.

So what happened? What was working?

Well, I can tell you for damn sure it wasn’t me. I’m not exceptionally talented or skilled or smart.

The truth is, what was working was the model. You see, i’d pieced together this weird hybrid. I brought the best parts of both freelance and agency worlds together under one roof (but without all the BS). 

The freedom and flexibility of a freelancer…

Combined with the earning power of an agency…

I truly believe that this model can work for anybody. If you’re willing to follow the playbook and put in the hard work, you can have success with a micro-agency. I’m truly not exaggerating when I say that this business really changed my life. It allowed me to live on my own terms, to be my own boss, and make some pretty good money too. Big agencies suck. Freelancing sucks. There is a huge opportunity there in-between if you just know how to find it. 

If this sounds good to you, I encourage you to take a peek around, do a little exploring. Feel free to ping me with questions: [email protected]

Cheers.

get a sneak peek

preview one of the course lessons

from start to finish

What You'll Learn

I designed this course to give you everything you need to build your very own micro-agency (from start to finish).

One

01

Quick Start

What you need to know to get started — today. Skip the fluff, tangible changes to cement your position as an agency owner. 


02

two

Model Design

Capitalize on the micro-agency model so that you can avoid the pitfalls of freelancers and traditional agency owners. 


Three

03

Team Building

Build a team of reliable, talented contractors to take over the boring parts of your work — without coming out of pocket, without spending all your time managing.

four

04

Positioning & Offer

Get premium clients that pay the big bucks. Develop an offer that sets you apart from competitors & makes clients come to you.

05

FIVE

Sales

Attracting the right clients means nothing if you can’t close the deal. Stop pitching, develop a sales process that makes the clients pitch you.


Six

06

Systematize

Build a business that runs (mostly) on its own. Define airtight processes so that your team can actually do the work instead of looking for you to solve every problem.


Seven

07

Productized Solution

Package your service to make fulfillment & delegation a breeze. Spend less time managing, fewer client calls, more consistent outcomes.

08

eight

Project Process

Have an ace fulfillment process that leads to consistent, quality results so that you’re not having to reinvent the wheel every damn time.

Nine

09

Delegate & Manage

Learn to effectively delegate to your team so that you dont end up spending all your time executing the work. 


The curriculum

Welcome to the course
What you can do with a service business
Agency > Freelancer > Micro-Agency
How to use this course 

Intro
Mindset shift
Quickstart launch list (0 to Agency in 48 hrs)
Raising your prices
Handling your existing clients

Intro
The finances of delegating
Delegation myths
Contractors v. employees
How to store and access contractors 
Contractor Bullpen walkthrough

Intro
Must know principles for hiring contractors
Hiring process (overview)
Step 1: Where to hire
Step 2: Crafting the perfect job post
Step 3: How to set payment terms & pricing
Step 4: Screening & vetting
Step 5: Filter & selection
Step 6: Try before you buy (The pilot project)
Behind the Scenes: Watch me hire for a recent project

Intro
How to differentiate from the competition
Target Client: Are they accessible?
Target Client: Are they capable of paying?
Target Client: Are they used to paying?

Intro
5 Elements of a perfect offer
1. Creating your context statement
2. Building a value proposition
3. Service stacking for higher prices
4. Choosing the right pricing strategy
5. Removing risk
Examples of winning offers
Real world agency offers
How to validate your offer
How to price your service (the pricing matrix)

Intro
Why you need a sales process
Selling psychology 
The 3-meeting framework (manufactured rapport)
Meeting 1: Ballpark Budget Negotiations
Meeting 2: Convey expertise w/ advanced discovery
Meeting 3: Closing & maximizing project price

Intro
What is productization?
Agency systemization flywheel
1. Building your process map
2. Designing a streamlined solution
3. Trimming the fat
4. Maintaining quality in delegation 
5. Automation 
6. Documenting your processes (SOPs)
Agency Operating System (Behind the scenes)
Bonus: SOP Database & Templates
Bonus: Project brief template

Intro
Choosing an entity & business setup
Taxes & payroll
Accounting & Bookkeeping
Business Insurance (yes or no?)
Everything you need to know about contracts

The curriculum

Welcome to the course
What you can do with a service business
Agency > Freelancer > Micro-Agency
How to use this course 

Intro
Mindset shift
Quickstart launch list (0 to Agency in 48 hrs)
Raising your prices
Handling your existing clients

Intro
The finances of delegating
Delegation myths
Contractors v. employees
How to store and access contractors 
Contractor Bullpen walkthrough

Intro
Must know principles for hiring contractors
Hiring process (overview)
Step 1: Where to hire
Step 2: Crafting the perfect job post
Step 3: How to set payment terms & pricing
Step 4: Screening & vetting
Step 5: Filter & selection
Step 6: Try before you buy (The pilot project)
Behind the Scenes: Watch me hire for a recent project

Intro
How to differentiate from the competition
Target Client: Are they accessible?
Target Client: Are they capable of paying?
Target Client: Are they used to paying?

Intro
5 Elements of a perfect offer
1. Creating your context statement
2. Building a value proposition
3. Service stacking for higher prices
4. Choosing the right pricing strategy
5. Removing risk
Examples of winning offers
Real world agency offers
How to validate your offer
How to price your service (the pricing matrix)

Intro
Why you need a sales process
Selling psychology 
The 3-meeting framework (manufactured rapport)
Meeting 1: Ballpark Budget Negotiations
Meeting 2: Convey expertise w/ advanced discovery
Meeting 3: Closing & maximizing project price

Intro
What is productization?
Agency systemization flywheel
1. Building your process map
2. Designing a streamlined solution
3. Trimming the fat
4. Maintaining quality in delegation 
5. Automation 
6. Documenting your processes (SOPs)
Agency Operating System (Behind the scenes)
Bonus: SOP Database & Templates
Bonus: Project brief template

Intro
Choosing an entity & business setup
Taxes & payroll
Accounting & Bookkeeping
Business Insurance (yes or no?)
Everything you need to know about contracts

"You took us from $20K to $75K per month! I'm grateful as hell."

"My agency did $75K last month because of you. You’ve had an outsized impact on my thinking and your emails are one of the few I open every time. Thanks so much for putting it out into the world!"

— Joumana Elomar, Micro-Agency Owner

What you'll get inside

In addition to the Micro-Agency Launchpad course, there's also a bunch of other tools, resources, and coaching available to give you a comprehensive approach to growth. Check out the section below this for a breakdown of what's included in each package.

Package 1

Foundations

Get core agency insights and a complete introduction to the Micro-Agency model for a strong foundation and a solid operational base. Lock down fundamental strategies, sidestep common pitfalls, and start your journey with confidence.

The Launchpad Course

Lifetime access to 70+ high-quality video lessons broken into 8 modules designed to give you everything you need to build your micro-agency.

The Perfect Job Post Template

Get a proven template for sourcing contractors so that you can jumpstart your hiring process, ensuring you attract skilled and reliable contractors every time.

Contractor Database Template

A structured database designed to simplify contractor management so that you can ensure projects flow seamlessly by easily matching the right contractor to the right job.

Project Bidding Script

How to negotiate a bid with contractors.

Software Stack

The exact tools & software I use to run my agencies.

Package 2

Advanced Mastery

Perfect for established agency owners or profitable freelancers seeking to refine operations, automate processes, and gain deep-dive, actionable insights.

Behind-the-Scenes Breakdowns

See the principles of the course applied in real world scenarios with screen-recorded walkthroughs. Unlike the fundamentals in the flagship course, these videos are designed to fill in the gaps and give you tactical, nitty gritty how-tos. Get an inside look into the operational facets of both of my agencies with direct, actionable insights.

Master SOP Database w/ Training

A template to house and classify all SOPs, complemented with a detailed SOP page blueprint. Infuse consistency and precision into your operations & equip your team with a structured playbook for success.

Automating Your Agency (and AI)

This mini-course breaks down how I use automation and AI in my agency. Spend less time managing and more time designing a better business.

Contract Template Bundle

Get all of the contracts your agency is going to need to operate above board. NDA, MSA, SOW, and more.

Q&A Sessions

An opportunity to get your questions answered by Shane. Clarify doubts, extract personalized advice, and fill in the gaps for a more tailored result.

Package 3

Mentor

Tailored for the ambitious types, craving personalized mentorship and a holistic approach to learning.

3-Months Direct Mentor Access

Ongoing mentorship & support via direct DMs with Shane* (see details below). Ask any question you want and get a tailored answer. I'll tell you how i'd handle it if it were me.

1x1 Consulting Call

A 45-minute dedicated strategy call to get solutions to unique challenges and a tailored roadmap to your next breakthrough.

Beta Round

What's inside the course?

Welcome to the beta-round, here's what's inside the course.

"Since following your advice earlier this year, we've nearly doubled our revenue."

"It's working! I'm set to nearly double my revenue from last year. And I feel like I'm just picking up steam. The Micro-Agency Launchpad has provided the blueprint to help me grow my business. It's just the push I needed, so thank you!"

— Kate Zeitler, Micro-Agency Owner

Enrollment Is Closed

Days
Hours
Minutes
Seconds

Select the plan that's right for you.

I wanted this to be somewhat accessible to a wider group so in addition to the standard course I've offered a lower cost version.

Foundations

Get core agency insights and a complete introduction to the Micro-Agency model for a strong foundation and a solid operational base. Lock down fundamental strategies, sidestep common pitfalls, and start your journey with confidence.

$997

Advanced Mastery

Perfect for established agency owners or profitable freelancers seeking to refine operations, automate processes, and gain deep-dive, actionable insights.

$1997

Mentor

Only 10 Spots Available*

Tailored for the ambitious types, craving personalized mentorship a holistic learning style.

$3997

Why is this course so expensive?

Short answer: because it’s going to make you a lot of money. 

Look, I know this course isn’t “cheap.” But here’s the cool thing, even if you think 99% of the course is TRASH, if you take away just 1 thing that makes an impact in your business, you will make your money back and more.

If this course helps you attract ONE more client…

Or close ONE more pitch…

Or charge more on the next project…

You’re going to get a multiple X return on your investment. And that will continue to compound for years to come.

FAQ

To be honest, this course was originally designed for people who already have some sort of freelance business going on. However, I’ve had multiple students (with zero prior experience) go through the course and they said it was still valuable/helpful. It may be a little advanced for you, but if you’re a smart cookie i’d be willing to bet you’d do fine. 

No worries, if for any reason you don’t find the course valuable within 30 days we’ll send you a full refund. However, we do ask that you at least watch 50% of each lesson (ie give us a chance to knock your socks off). 

First of all, I totally get it. That’s how I felt too. 

  1. You can run a micro-agency completely by yourself. I did it for the first 1.5 years of my business. So if you’re not ready to bring on some help, no problem. The model doesn’t hinge on it. 
  2. I’d be willing to bet that as you go through the course, you might change your mind. Hiring doesnt have to be complicated or messy or hard. And if you know what you’re doing, you wont actually have to spend a ton of time managing either. We teach a low-touch management strategy in the course. 

A lot of people think that this course only works for design or programming, but really it works for any type of service business. In cohort 1 alone we’ve had a really cool variety of students. One has an agency that builds courses for high profile clients. We’ve also got an email marketing agency, photographer, ghost writing, and more. Basically, if you serve a client, this should work.

No worries, all QA sessions will be recorded and distributed. 

WHy a micro-agency?

Great question. If you haven't heard me harp on this before, let me break it down for you. The existing models are broken!

The problem with

Freelancing

On the one hand, we’ve got freelancing. While it certainly offers freedom and lifestyle flexibility —it has some major flaws. 

Firstly, your earning potential is severely limited. Freelancers simply don’t command premium prices. And it’s really hard to get access to the best clients with the biggest budgets.

On top of that, you’ve got no leverage. As a freelancer, you’re not really a “business owner,” you’ve basically just given yourself another job — trading time for money. 

The problem with

An Agency

If you go the traditional agency route, then yes, you command a higher price (and might get access to bigger budgets), but at what financial risk?

Your expenses are through the roof —hiring employees, getting an office, stocking the snackbar.

And because your profit margin is so low you’re constantly stressing about whether you’re going to make payroll next month just to cover your overhead. The average agency takes 2 years to reach profit. 

No thanks. 

introducing

Welcome to the Micro-Agency. The benefits of both models, without all the crap.

So what is a Micro-Agency?

Well, to me — it’s the future B2B service. The micro-agency is an attempt to get the best of both worlds, with none of the bad stuff. A hybrid. Pulling the super powers of both models into one.

What if — like an agency — we coulde charge premium rates and get access to premium clients?

What if — like a freelancer — we could get to profit quickly, and be agile enough to easily whether downturns, and have the control & freedom to actually enjoy our lifestyle?

With a Micro-Agency you…

Charge agency prices, without agency expenses.

Client's automatically expect to pay more for agencies due to their high overhead. The average hourly rate for freelancer is $50, the average agency rate is $200.

Get the leverage of a team, without the risk of payroll.

You need leverage to make real money. But employees are expensive & risky. We don't want to be on the hook for a salary when we don't have any work coming in, right?

the power of a

Micro-agency

Enrollment

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