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Micro-Agency Launchpad

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Freedom of a freelancer + earning power of an agency

Welcome to The micro-agency launchpad

Get bigger clients, charge higher prices, free up more time.

The beta course is live!

Sign up for the waitlist if you want to get in to the next cohort.

Testimonials

I went into MicroAgency Launchpad with a need to create better systems and processes to free up some of my time. What I learned from Shane was that, and so much more. The Launchpad really taught me how to think differently and identify new opportunities to systematize and automate. My favourite part though were some of the outreach strategies to land more clients and the Sales process - it made me that much more confident in closing a potential client. Thanks Shane!
— Josh (Beta 1 Cohort)

Micro-Agency Launchpad

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The problem with

Freelancing

On the one hand, we’ve got freelancing. While it certainly offers freedom and lifestyle flexibility —it has some major flaws. 

Firstly, your earning potential is severely limited. Freelancers simply don’t command premium prices. And it’s really hard to get access to the best clients with the biggest budgets.

On top of that, you’ve got no leverage. As a freelancer, you’re not really a “business owner,” you’ve basically just given yourself another job — trading time for money. 

  • Trading time for money
  • A job, not a business
  • Limited financial upside
  • Flexibility but no security
  • Dependent on your work
  • No free time

The problem with

An Agency

  • Financially risky
  • Years to profit
  • Requires foundation of capital
  • Bloated balance sheet
  • High stress, poor lifestyle
  • Low probability of success

If you go the traditional agency route, then yes, you command a higher price (and might get access to bigger budgets), but at what financial risk?

Your expenses are through the roof —hiring employees, getting an office, stocking the snackbar.

And because your profit margin is so low you’re constantly stressing about whether you’re going to make payroll next month just to cover your overhead. The average agency takes 2 years to reach profit. 

No thanks. 

introducing

Welcome to the Micro-Agency. The benefits of both models, without all the crap.

So what is a Micro-Agency?

Well, to me — it’s the future B2B service. The micro-agency is an attempt to get the best of both worlds, with none of the bad stuff. A hybrid. Pulling the super powers of both models into one.

What if — like an agency — we coulde charge premium rates and get access to premium clients?

What if — like a freelancer — we could get to profit quickly, and be agile enough to easily whether downturns, and have the control & freedom to actually enjoy our lifestyle?

With a Micro-Agency you…

  • Reach more profit

Charge agency prices, without agency expenses.

Client's automatically expect to pay more for agencies because because of their high overhead. The average hourly rate for freelancer is $50, the average agency rate is $200.

  • Take on less risk

Get the leverage of a team, without the risk of payroll

You need leverage to make real money. But employees are expensive & risky. We don't want to be on the hook for a salary when we don't have any work coming in.

What You'll Learn

One

01

Quick Start

What you need to know to get started — today. Skip the fluff, tangible changes to cement your position as an agency owner. 


02

two

Model Design

Capitalize on the micro-agency model so that you can avoid the pitfalls of freelancers and traditional agency owners. 


Three

03

Team Building

Build a team of reliable, talented contractors without coming out of pocket or spending all your time managing. 


four

04

Positioning & Offer

Get premium clients that pay the big bucks. Develop an offer that sets you apart from competitors & makes clients come to you.

05

FIVE

Sales

Attracting the right clients means nothing if you can’t close the deal. Stop pitching, develop a sales process that makes the clients pitch you.


Six

06

Systematize

Build a business that runs (mostly) on its own. Define airtight processes so that your team can actually do the work instead of looking for you to solve every problem.


Seven

07

Productized Solution

Package your service to make fulfillment & delegation a breeze. Spend less time managing, fewer client calls, more consistent outcomes.

08

eight

Project Process

Have an ace fulfillment process that leads to consistent, quality outcomes and gives your clients the confidence that you know what you're doing.

Nine

09

Delegate & Manage

Build a team of reliable, talented contractors without coming out Learn to effectively delegate to your team so that you dont end up spending all your time managing the work. 
 of pocket or spending all your time managing. 


FAQ

To be honest, this course was originally designed for people who already have some sort of freelance business going on. However, I’ve had multiple students (with zero prior experience) go through the course and they said it was still valuable/helpful. It may be a little advanced for you, but if you’re a smart cookie i’d be willing to bet you’d do fine. 

No worries, if for any reason you don’t find the course valuable we’ll send you a full refund. However, we do ask that you at least watch 50% of each lesson (ie give us a chance to knock your socks off). 

First of all, I totally get it. That’s how I felt too. 

  1. You can run a micro-agency completely by yourself. I did it for the first 1.5 years of my business. So if you’re not ready to bring on some help, no problem. The model doesn’t hinge on it. 
  2. I’d be willing to bet that as you go through the course, you might change your mind. Hiring doesnt have to be complicated or messy or hard. And if you know what you’re doing, you wont actually have to spend a ton of time managing either. We teach a low-touch management strategy in the course. 

Coming March 2023

Sign up for the waitlist

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